Autonomy, Mastery, Purpose
Three elements drive intrinsic motivation.
Pink's framework: autonomy (control), mastery (excellence), and purpose (meaning) drive motivation. Understanding these helps design motivating environments.
The Three Elements
Autonomy: control over what you do. Mastery: getting better at something. Purpose: contributing to something beyond yourself. These intrinsically motivate.
Autonomy, mastery, purpose. The motivators.
Applying the Framework
- Create autonomy: Allow choice and control
- Support mastery: Help people improve
- Connect to purpose: Show larger meaning
What motivates you? Pursue it.
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