Choice Architecture: Designing Your Life
Design your environment so good choices happen automatically.
Thaler and Sunstein's choice architecture reveals how environments shape decisions. You can design your environment to make good choices default.
Designing Decisions
The context around choices determines which choices get made. Default options, presentation order, and surrounding cues all influence behavior.
Design your environment so good choices become default.
Practical Architecture
- Set good defaults: Pre-select the option you want
- Remove friction: Make good choices easy
- Add friction: Make bad choices hard
- Use commitment devices: Pre-commit to choices
Shape your context to shape your choices.
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