The Identity Shift
Transform identity to transform behavior.
Identity-based change: transforming who you believe yourself to be transforms what you do. Behavior follows self-concept.
Identity as Driver
We act consistently with how we see ourselves. Identity change drives behavior change more effectively than behavior change drives identity.
Change identity to change behavior.
Shifting Identity
- Choose identity: Who do you want to be?
- Act as that person: Behavior follows
Become. Then do.
Start Your Transformation Today
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