Implementation Intentions: The If-Then Strategy

Pre-decide your responses to anticipated situations.

Gollwitzer's research: specific if-then plans dramatically increase follow-through. Pre-decide responses so when moments arrive, action is automatic.

If-Then Power

When the moment comes, don't rely on motivation or willpower. Pre-commit: if [situation], then [response]. The plan makes the decision.

If [situation], then [action]. Pre-decide.

Formulating Plans

Pre-decide your responses. Remove decision-making from moments of pressure.

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implementation planning